Today’s savvy marketers know that people buy products they can easily envision in their life’s journey and pursuit of happiness. This is why storytelling is paramount for corporate branding; when people head to a car company’s newest roadster launch, or they go see the latest mobile phone technology unveiled through an Apple product launch, they try to imagine how they would use these items in their day-to-day.
Corporate branding events must use storytelling to help loop buyer’s into the emotional core of their products. And when it comes to storytelling, nobody does it better than interactive stage design companies that offer 3D mapping services to help bring a brand’s narrative forward in creative wonderment.
What is 3D Mapping?
3D mapping is a type of projection technology used in main events, such as corporate branding, concerts, theatrical productions and much more. Also known as 3D projection mapping and video mapping, projection equipment uses spatial augmented reality to transform irregularly shaped objects into living, interactive things that play production or design roles. For example, a building behind a stage can be used as a surface for video projection and play a role into the messaging taking place on the stage by becoming ingrained in its theatrics.
3D Mapping for Corporate Branding Events Enhances the Reveal
There is that magical first few seconds when a brand reveals its product to the world in which capturing the audience’s attention and imagination is either a hit or a miss. Creating a memorable and emotional experience right out the gate is important because it sets the tone for how they engage and comprehend the product through the rest of the event, and afterwards when they are in that buying decision stage. 3D mapping helps to draw viewers into the the event by creating instantaneous intrigue they can relate to, or feel inspired by.
…Sila Sveta used 3D mapping technology to breathe life into the facade of the Bolshoi Theatre in their remake of the classic ballet Swan Lake for the 2015 ‘Circle of Light’ festival to honor the memory of Maya Plisetskaya.
Corporate event planning managers can partner with stage design companies that master the art of holographic projection design to use the entire event space as a storytelling component at the moment of the reveal. For example, Sila Sveta used 3D mapping technology to breathe life into the facade of the Bolshoi Theatre in their remake of the classic ballet Swan Lake for the 2015 ‘Circle of Light’ festival to honor the memory of Maya Plisetskaya. Here, architectural features of the Bolshoi Theatre took movement in step to the graceful interplay of dancers and light movement. When revealing a product to a large audience, creating a theatrical impression that amalgamates space, sound, light and the product itself will help draw the audience in and keep them mesmerised.
3D Mapping Stimulates the Consumer Psyche
Not many people can take one taste of a delicious cake and walk away; as soon as the flavor profile sends signals to the brain, they take a second bite, and a third, and so on. 3D mapping can be used in a corporate branding special event to always stimulate the buyer’s curiosity while creating a desire to “own” and “possess” what their eyes see and convey to the brain.
Sila Sveta created an interactive media strategy for the Central Kid’s Store in Moscow that sought to stimulate the visitor’s imagination. They also used 3D mapping on a revolving mockup to show how products can be engaged with in an appealing way that fed into both the children’s and their parent’s imaginations. 3D mapping was also used in the main atrium showing that both large and small-scale spaces can produce equally powerful visual displays.
3D Mapping can Tell Your Brand’s Story
If your brand is innovative and your products offer something special and unique, then why present them in an average way? 3D mapping technology is an art and science that can humanize your brand and create powerful impressions on your audience members. Reach out, and learn more.