When most people think of virtual reality (VR) and augmented reality (AR), their thoughts tend to hover through the atmospheric confines of personal and consumer sectors. However, artistically driven stage design virtual reality companies who create experimental multimedia projects for staged events are revolutionizing markets through impressive stage lighting installations. Virtual reality companies for corporate and branded events continue to offer a growing number of artistic uses all within the enterprise arena. From companies like the NFL to Lego, and Audi to Samsung, businesses spend more than $1.0 billion on virtual reality solutions and staged experiences to market and promote their products and services.
Major brands use immersive technologies like virtual reality and immersive staged solutions to automate experiences on the screen and through live action performances that help bridge their organization and its products to consumer audiences. This article will cover some ways in which the best stage design providers and virtual reality companies use immersive technologies to leverage storytelling, branding, and enhancing the customer experience.
Virtual Reality Helps Audiences Visualise Data
On the surface, going over data sounds like “the boring” part to any show. But when stage design companies that offer virtual reality to enhance immersive experiences use this technology to present data, this portion of the staged event is as exciting as the last.
Presenting client-facing data in a way that is digestible is becoming increasingly complex and requires detailed yet simple presentation methods. VR fosters real-time data visualization with simplistic pattern recognition all within large data sets in ways that promote better understanding. Unlike traditional data visualization models, virtual reality promotes immersive experiences in which viewers can take journeys viewing data from numerous angles.
Multiple studies report that consumers who interact with data through virtual reality driven immersive presentations experienced better perceived relationships with the company, as well as higher retention numbers for those who are already invested. When virtual reality companies create environments where viewers are placed directly in the data with added features, multidimensional data fuses with the theatrical elements of the staged show add heart, motivation and innovation.
Virtual Environments Allow for Immersive Training
If companies are promoting products that require specialized training for consumer use, virtual reality design companies can create immersive experiences that provide some training elements into the presentation using new and exciting creative tactics. For example, some NFL teams have virtual reality programs that record data surrounding players; their movements and performance analyzation metrics are recorded and adapted into a VR experience enabling a quarterback to improve his play time by mastering various movements within a controlled environment. Imagine an international company that manufacturers golf clubs. Innovative virtual reality content production companies can take data from pro golfers swings, create a virtual environment that shows how the brand’s clubs can be used to give novice golfers the same results, all while simultaneously telling the brand’s story. Brands can even use this technology off the stage to train consumers in VR workshops at lower cost.
Stage Design and Virtual Reality Tell Memorable Stories
If you are looking for ways to enhance your brand’s story while promoting its products and services, turn to the creative minds that lay out immersive experiences and VR for branded events. There are no limits to the imagination, nor are their limits to how far you can excite and motivate your buyers.