“Everyone is dying over ‘immersive experiences’ now,” laughs Polina Zakh. “I’m like, Oh really? Can we not say these two words?” Her laugh underscores the way the buzzy phrase has been used to the point of meaninglessness over the past few years. But it’s still a useful umbrella term to sum up the kind of future-forward happenings Zakh works on as Vice President of Sila Sveta, a New York and Moscow-based studio specializing in 3D mapping, laser programming, interactive installation, and set design. Zakh explains the thirst for these experiences stems from the fact that “everyone’s now on their iPhones and people need content.” More than likely, you’ve seen Sila’s work on your feed. Be it ‘grams from Drake’s “Scorpion” tour—this summer, they were brought on by creative director Willo Perron to realize each night’s ambitious VFX—or snaps from the Met Gala, where they worked with Gorgon von Steiner to produce a Rei Kawakubo-inspired video booth for Vogue at the 2017 event. here.