In today’s day and age, creating unthinkable highly original concepts for stage design is paramount to achieving success. In order to do this, globally renowned multimedia production companies are combining interactive media into thematic stage lighting design to tell branded stories, enhance main event specials, and empower product launches to today’s demanding audiences. Demanding audiences?…
Read More3D Mapping in Main Event Specials: What You Need to Know
Anticipation: it, along with the multimedia technology used for your main event special, can make or break that memorable experience you hope to deliver. Imagine your audience shuffling into an arena to attend your product launch main event special. They expect to smell cheap coffee wafting from those tables in the back of the room,…
Read MoreCREATIVE PRODUCER POLINA ZAKH DOESN’T DESIGN FOR INSTAGRAMMABLE MOMENTS
“Everyone is dying over ‘immersive experiences’ now,” laughs Polina Zakh. “I’m like, Oh really? Can we not say these two words?” Her laugh underscores the way the buzzy phrase has been used to the point of meaninglessness over the past few years. But it’s still a useful umbrella term to sum up the kind of…
Read MoreALL ABOARD THE DREAM SHIP DESTINY
On August 24th, Moment Factory is launching a new interactive and immersive experience inside a New York City landmark. Inspired by the architecture and rich history of Lower Manhattan’s Cunard Building, we partnered with Cipriani to create Dream Ship DestiNY, a multimedia journey to New York. here.
Read MoreHow Experimental Multimedia and 3D Mapping Empower Main Event Specials
Once there was a time when main event specials sought multimedia stage design artists as a way to be provocative and hyper-creative. Fast-forward to today’s demand for innovative main event specials; multimedia stage designers with 3D mapping chops are not so rare, but those true experts mastering experimental digital art separate the men from the boys. That…
Read MoreSTAGE FREIGHT: DISCUSSING THE 3D VISUALS FOR DRAKE’S SCORPION TOUR
Ever since it kicked off in Kansas City on August 12, 2018, Drake’s current “Scorpion” tour (together with Migos) has been filling stadia across North America. Apart from being a commercial success the “Scorpion” tour is also setting new standards thanks to its innovative stage design. Working directly with Willo Perron, the visual wizard behind…
Read MoreHow Stage Design Companies Employ Virtual Reality To Empower Business Growth
When most people think of virtual reality (VR) and augmented reality (AR), their thoughts tend to hover through the atmospheric confines of personal and consumer sectors. However, artistically driven stage design virtual reality companies who create experimental multimedia projects for staged events are revolutionizing markets through impressive stage lighting installations. Virtual reality companies for corporate…
Read MoreHow Multimedia Technologies Turn Exhibitions Into Immersive Experiences
Remember the last time you were in a museum, at an exhibition or in an art gallery. We bet there was at least one part of the overall experience that was digitalized, comparing to how it was, let’s say, ten years ago. Digital signage and other works of multimedia design, electronic ticketing services, interactive solutions,…
Read MoreHow Brand Managers can Enhance Product Launches with Projection Mapping
As a brand manager, you are likely responsible for playing a significant role in your organization’s product launches. This means your professional reputation hinges on the staged show’s success and how its creative experience resonates with the audience. Multimedia and lighting technology is not only the gold standard to running a memorable product launch stages…
Read MoreHow 3D Projection Mapping can be Incorporated Into a Kinetic Show
Video mapping is a popular technology in the multimedia industry and is not perceived like magic anymore. Known as spatial augmented reality, it is meant to transform still objects into surfaces for video content. However the objects don’t necessarily need to be still anymore – mapping on kinetic surfaces is the next big thing in…
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