Lamborghini commissioned us to produce a spectacular multimedia show for the 2019 European premiere of the Huracán EVO supercar. Our concept was to erase any distinction between the “real” phenomena and digital illusion for the viewers.
It was Sila’s second commission from the luxury manufacturer, after the 2018 premiere of the manufacturer’s Urus model in Moscow. This time, at the city’s Cition Hall, guests saw the EVO as if it was seemingly, magically assembled mid-air in front of their eyes. Moscow was the first city of four launch events for the model, later replicated in Berlin, London, and Milan.