All articles filed in Media

Developer and entrepreneur Ian Schrager has commissioned two public art projects that have debuted at 20 Times Square, aka 701 Seventh Avenue. The site is home of the EDITION, a newly opened hotel, and is one of the newest buildings to be built at the crossroads of the world. The building is also home to…

Robotic art projects and 3-D billboard installations are attracting New Yorkers to Times Square Times Square is contemporarily known as the one-stop destination for tourists and the one spot New Yorkers avoid with more vigor than jury duty. Legendary Studio 54 founder and luxury hotelier Ian Schrager, however, is seducing New Yorkers back to the…

As part of a week of events celebrating the opening of the new EDITION hotel in Times Square, Ian Schrager has commissioned a public-facing art installation in collaboration with multimedia design studio Sila Sveta that pays homage to Alexander McQueen’s iconic Spring 1999 fashion show. Specifically, the moment when model Shalom Harlow was spun on…

On view now at Ian Schrager’s latest hotel, The Times Square EDITION, is an enormous digital project by Sila Sveta—the multimedia design studio focused on interactive media, production, and conceptual design through digital art and technology. The public-facing video projects, projected on Jumotron billboards on the corner of 47th Street and Broadway, meet pedestrians with…

Anyone who has had the privilege of watching Drake perform live can verify that the man knows how to put on a show. Not only is his stage presence unmatched, but his attention to detail when it comes to the visual elements is also unparalleled. This year, he really took the theatrical effects to the…

Drake’s creative vision was simple when it came to designing the visual effects for his 2018 concert tour with Migos. Interactive ice and lava displays, one floating Ferrari and a giant 3D scorpion later, Zakh and creative director Alexander Us of Sila Sveta pulled out numerous visual and technological stops in an effort to make…

“Everyone is dying over ‘immersive experiences’ now,” laughs Polina Zakh. “I’m like, Oh really? Can we not say these two words?” Her laugh underscores the way the buzzy phrase has been used to the point of meaninglessness over the past few years. But it’s still a useful umbrella term to sum up the kind of…

Ever since it kicked off in Kansas City on August 12, 2018, Drake’s current “Scorpion” tour (together with Migos) has been filling stadia across North America. Apart from being a commercial success the “Scorpion” tour is also setting new standards thanks to its innovative stage design. Working directly with Willo Perron, the visual wizard behind…

Bringing content to life with Panasonic’s high-performance projection technology. Our projector portfolio offers solutions up to 30,000 lumens for many environments. Ensure a winning audience experience.For ten years, Americans have had the opportunity to showcase their unique talents for their chance at fame on America’s Got Talent (AGT), the hit show which is part of…