Robotic art projects and 3-D billboard installations are attracting New Yorkers to Times Square

Times Square is contemporarily known as the one-stop destination for tourists and the one spot New Yorkers avoid with more vigor than jury duty. Legendary Studio 54 founder and luxury hotelier Ian Schrager, however, is seducing New Yorkers back to the area with the commissioning of two public-facing art projects located on the Jumbotron billboard on the corner of 47th and Broadway in celebration of the opening of The Times Square EDITION. here.