It doesn’t take an art history major to understand how art is constantly evolving. Now inject the technology piece into visual portrayals, and you have a creative hybrid that’s evolving at a lightning pace.
One interactive media company specializing in stage design production pushed the boundaries; Sila Sveta took home the Jury’s Choice Award for their entry at Borealis, A Festival of Lights held at Seattle’s Museum of History and Industry (MOHAI). On display from October 11 through the 14th in 2018, their site-specific installation ‘Loneliness’ employed 3D mapping projection covering the museum’s entire facade that bridged a philosophical concept and sense of existence (or a lack of it) with the poetry of Joseph Brodsky to paint a picture of deep conflict.
Videomapping artists can take a cue from Sila Sveta, as today’s most innovative brands and headlining music artists are always seeking multimedia stage designers to transmit their story through experimental stage art in new and compelling ways.
Interactive Media and Videomapping Artists Expand One’s Comprehension
The best videomapping artists are capable of using multimedia artistic and technical channels to communicate a single message through multiple entities.
Sila Sveta achieved this through their award-winning installation in which they took the cliche statement, “We’re born alone and we die alone”, and developed an artistic paradox inspired from Brodsky’s words of alienation and deep ennui to show that creative freedom and the birth of unique ideas springs though isolation and spiritual decap. As Nietzsche once said, out of chaos comes order, and indeed ‘Loneliness’ projects these complex sentiments in groundbreaking art forms.
This was achieved by the visionary design in which a three-minute audio-visual 3D projection concept gave the semblance of the museum going through a cosmic eruption. Spectators watched as the building seemed to explode, then self-implode giving off the illusion of a black hole emerging from its core. All the while, this metaphysical spectacle is aligned with Brodsky’s poetry through collaborative multimedia art channels.
Discovering the Right Stage Design Technologies for Compelling Projects
The top echelon of videomapping artists don’t just know how to integrate various art forms into a main event, they also know which technologies are best suited for achieving specific goals. For example, if an entire landscape or building is to be part of the stage design, projection mapping (also known as 3D mapping) would be a core technology used to breathe life into inanimate objects. Other technologies like augmented reality can be used to create immersive experiences in which the audience is sucked into the design itself thus playing a role into the storytelling.
In the case of Sila Sveta, an extra layer of genius was applied, as the audience was purposely left on the sidelines as spectators to further enhance the paradox of loneliness and isolation creating cognitive awareness and the new birth of thoughtful ideas and emotional resonance.
