Robotic art projects and 3-D billboard installations are attracting New Yorkers to Times Square Times Square is contemporarily known as the one-stop destination for tourists and the one spot New Yorkers avoid with more vigor than jury duty. Legendary Studio 54 founder and luxury hotelier Ian Schrager, however, is seducing New Yorkers back to the…
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As part of a week of events celebrating the opening of the new EDITION hotel in Times Square, Ian Schrager has commissioned a public-facing art installation in collaboration with multimedia design studio Sila Sveta that pays homage to Alexander McQueen’s iconic Spring 1999 fashion show. Specifically, the moment when model Shalom Harlow was spun on…
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On view now at Ian Schrager’s latest hotel, The Times Square EDITION, is an enormous digital project by Sila Sveta—the multimedia design studio focused on interactive media, production, and conceptual design through digital art and technology. The public-facing video projects, projected on Jumotron billboards on the corner of 47th Street and Broadway, meet pedestrians with…
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You can have a world renowned recording artist on stage, or a product launch from one of the most loved brands on the planet, but if you can’t entice the audience and capture their imaginations, all of the raw talent on the stage will fail to translate ultimate value. This is where multimedia stage design…
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When it comes to running a main event special that captivates audiences without any gaps in their attention span, companies that design digital immersive experiences utilizing 3D mapping bridge the physical world with one of pure imagination. The best 3D mapping artists are typically found through multimedia stage design and installation companies who partner with…
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Brand managers and concert stage designers are always trying to out-perform one another by piecing together creative main event specials that utilize various technologies and installations. Real value stems from the ability to tell a story. Whether the main event special is a fashion show for a major designer label, or a concert for a…
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Anyone who has had the privilege of watching Drake perform live can verify that the man knows how to put on a show. Not only is his stage presence unmatched, but his attention to detail when it comes to the visual elements is also unparalleled. This year, he really took the theatrical effects to the…
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It doesn’t take an art history major to understand how art is constantly evolving. Now inject the technology piece into visual portrayals, and you have a creative hybrid that’s evolving at a lightning pace. One interactive media company specializing in stage design production pushed the boundaries; Sila Sveta took home the Jury’s Choice Award for…
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At no other time in history has the capacity for integrating technology with creativity spawned jaw-dropping immersive experiences that captivate audiences around the world. Some of the biggest names in the entertainment, retail, commercial, government, and arts spaces invest in partnerships with the best video projection mapping companies to convey their story and promote their…
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Drake’s creative vision was simple when it came to designing the visual effects for his 2018 concert tour with Migos. Interactive ice and lava displays, one floating Ferrari and a giant 3D scorpion later, Zakh and creative director Alexander Us of Sila Sveta pulled out numerous visual and technological stops in an effort to make…
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