Whether you are overseeing the new winter fashion line launch for Gucci on a runway in New York, or you are the brand manager for BMW’s Eastern European region and you are about to introduce the newest vehicle in a special product event, lighting design can make or break the way your audience remembers you.
The best lighting design companies for main event specials use immersive experiences and a number of technologies to use light as a way to tell a story and highlight target features while stirring your audience member’s emotions. The best lighting designs for main events will amalgamate the screen, various technologies and the physical world through collaborative approaches with clients who seek the ultimate twists and creative experiences that help draw consumers and viewers into the world of their staged environment. Here are three ways that interactive media, production and conceptual stage design companies use lighting to deliver unthinkable experiences that will live in the mind forever.
LED Screens Ignite Main Events When Used Creatively
LED lights in of themselves are common. In fact, your television screen may be powered by them or your outdoor living space may have a few to enhance various areas. But when used by a professional lighting design company that specializes in staged events, there are a million ways to create incredible displays of the imagination. For example Signal, an experimental music and architecture festival hired a technical stage design company Sila Sveta that created massive multi-layered light cubes using LED screens, diode mesh, various other components of lighting equipment and creative projection technology that interplayed with smoke machines to create the sense of experiencing music and architecture in some undefinable, futuristic utopia.
3D Mapping & Projection Art Brings Objects to Life
3D mapping (also known as video mapping) is a projection lighting technology that turns objects into display surfaces. The right imagery, lighting and object shape can turn everything from a building and a landscape, to boulders and furniture into main theatrical elements in a staged event. For example, in his Earthling tour David Bowie commissioned a stage design company to project contorted self-facial images onto misshapen large egg-like objects to illustrate emotions in a theatrical way that played into the audible experience.
A recording of Mayakovsky’s poetry was played with a complex blend of graphics, lighting and technical feats all while staying within the semblance of the Soviet avant garde movement with projections on the central pavilion of the VDNKh Exhibition Center.
3D architectural mapping used at great creative heights was applied by Sila Sveta to win the Grand Prix title of the Art Vision Modern competition at the 5th Moscow International Festival ‘Circle of Light’ in 2015. A recording of Mayakovsky’s poetry was played with a complex blend of graphics, lighting and technical feats all while staying within the semblance of the Soviet avant garde movement with projections on the central pavilion of the VDNKh Exhibition Center. The technical and lighting creations were able to illustrate his spoken word and his very life–an attempt that only a skilled stage design and lighting company specializing in experimental and immersion technology can execute for your special event.
Lighting and Multimedia Theatrics for Special Events
When lighting design and multimedia technologies come together with specialty and custom projection, a staged product launch or special event can come to life with an energy unlike anything audiences have seen. For example, when Lamborghini created the world’s first Super SUV that blended speed with cross-country abilities, Sila Sveta in partnership with the Department agency took the best from the multimedia and lighting technologies to create a single dynamic frame to present the vehicle to audiences in a powerful display of creative genius that will live on in their memories for life.